In the age of digital convergence, where the world is shrinking into a global village, one thing that has grabbed our attention the most is content and most importantly how we consume it. With the evolution of different variations of content, the mediums and the quality of those have also seen a drastic change. We moved from no HD to UHD in a blink of an eyelid and that has changed the way we perceive the world.
With more and more smart devices coming into play, consumers are looking for better
avenues to consume high quality content across various platforms. We want all details sharp, crisp and most importantly real. Display technology has seen a lot of iterations in the way it dealt with screen resolutions and colour rendering. That has to be primarily attributed to the fact that there is greater awareness among the ‘global’ audiences about what is the best that is out there.
As we increasingly talk of companies doing their bit to enhance the viewing experience of the content, we also have to take into
account the aspect of how real is ‘real’. Videos that we watch today on various mediums render claims of being the best, the brightest and more real. Is AMOLED better or an LCD display is still the best in the market? We see consumers asking this question time and again.
What a general user is not able to understand is that AMOLED, while being the most attractive one, actually ends up losing the real-ness of the picture or the video content. It is one of the brightest displays in the market which reproduces images that are clearly seen in even direct sunlight. But how does that happen?
Let us take an example. Take a picture of a stadium with players standing before the match with their jerseys on (different coloured jerseys). The picture also has green grass beneath and blue sky on the top. In case of a colour enhanced picture by AMOLED, you will be able to see a tinge of green/blue on the faces of the players. This happens because the dominant colours, green/blue in this case, is enhanced throughout the picture which doesn’t allow us to see the proper skin tone of the players in the picture. This is not the case with LCD displays. They do not enhance the picture with brightness keeping it real and true to the original.
Not only smart devices, brightness plays an important role in the picture rendering through gadgets like projectors and monitors. Brighter the display of one’s screen, the more the chances of losing the details of their picture. The moment a product increases the brightness to enhance the underexposed area, there is a high possibility of it getting washed out. Owing to the brightness factor, colours are very important while using projectors at home.
Interestingly, 3D reduces the brightness level to a certain extent with 3-D glasses bringing in a tinge of the red/blue increasing the depth and introducing us to another dimension. So the myth around 3-D glasses actually reducing the quality of the picture is not valid as downgrading brightness is an essential element of viewing experience in three dimensions.
Breaking these myths enable us to move further into the future of display technology where trends and developments related to them await us. The future is going to be more about curved screens, Ultra HD short throw projectors, immersive virtual reality, 3D and wearables. Display technology has been redefining itself with introduction of aspects such as haptic enabled displays, displays for writing and flexible displays on various gadgets. We feel the coming years are going to be all about how we consume content in every kind of space and platform. And we believe the future looks promising.
The writer is managing director, BenQ India
Source: financialexpress.com