When it was initially revealed that Apple was in the process of resurrecting its long-enamored 4-inch iPhone as a sub-$400, 2016-spec’d handset, above all else, the Cupertino-company admitted that the device would be marketed primarily towards buyers in up and coming regions (such as China and Russia), where the prospect of a $750-800 iPhone is far too out of reach for most buyers.
The iPhone SE was also created with those who have grown accustomed to their 4-inch iPhones of yesterday in mind. Users of the iPhone 5 and 5s, for instance, may otherwise be uncomfortable upgrading to a larger-screened device such as the iPhone 6 or 6s.
However, as statistics have consistently revealed, Apple’s resurrected munchkin of an iPhone is actually selling like hotcakes, in a number of distinct markets around the world — and thus, this demand is causing unforeseen issues within Apple’s supply chain.
In Apple’s quarterly conference call on Tuesday, CEO Tim Cook didn’t mince words when he indicated to investors that the iPhone SE production was currently not keeping pace with demand. In other words, Apple openly reported facing a supply shortage of the pint-sized iPhone SE handsets, as demand for them has consistently dwarfed the inherent supply levels.
“We’re thrilled with the response that we’ve seen on it,” Cook indicated on the call, referring to the iPhone SE handset. “It’s clear there’s a demand there that’s much beyond what we thought, which is why we have the constraint that we have.”
Cook added, “We’re working hard to get the iPhone SE into the hands of every customer who wants one, as quickly as possible.” Well, fortunately for Cook & Co., Apple has fully acknowledged the supply-demand issues currently troubling the iPhone SE, and he has indicated that his company is dedicated to establishing a regularity within the not too distant future.
Even still, though, Apple’s online retail store indicates a wait time of up to 2-3 weeks for nearly all iPhone SE color and storage configurations. And furthermore, an assessment of major cities (such as Los Angeles, New York, and Chicago) revealed that Apple’s iPhone SE is neither available for pickup or delivery at any and all retail locations.
Well be that as it may, Apple has historically been quick to repair issues like these, so we assume that the company will have these supply disparities worked out soon enough.
Learn More: Video Review – iPhone SE
Were you able to snag one of Apple’s iPhone SE handsets? Let us know in the comments!
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Source: idropnews.com